Performance Marketing

Performance Marketing

With expertise across paid media, affiliate marketing, retargeting, and deal commerce, we operate at the intersection of performance and scale — helping you grow across regions, devices, and customer journeys.

About Performance Marketing

Maximizing Impact Driving Performance!

At Affrise Media, Performance Marketing isn't just about clicks — it's about driving measurable, scalable, and profitable outcomes. Our team builds full-funnel strategies using real-time data, automated optimization, and platform-native creatives to deliver leads, conversions, installs, and lifetime value. From high-converting landing pages to deep analytics integrations, every campaign is engineered for efficiency and ROI.

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What We Provide

Media Buying & Programmatic
Affiliate Marketing
Lead Generation & User Acquisition
Media Buying Across Top Platforms
Retargeting & Funnel Re-Engagement
Native Content & Advertorial Performance
Tracking, Attribution & Automation

• Cross-Platform Mastery: Strategic media buys across Meta (Facebook/Instagram), Google Ads, YouTube, X (Twitter), LinkedIn, TikTok, and Quora, optimized for platform-specific nuances.
• Premium Native & Contextual Placements: Leveraging top native ad networks (Taboola, Outbrain, Revcontent, MGID) for in-content, non-disruptive reach.
• Programmatic Precision: Deploying sophisticated programmatic strategies via leading DSPs (DV360, StackAdapt, SmartyAds), ensuring hyper-targeted delivery on premium inventory.
• Dynamic Creative Optimization (DCO): Utilizing AI-driven A/B and multivariate testing for platform-specific creatives, ensuring continuous improvement and maximum ad relevance.

• Strategic Partner Management: End-to-end management of relationships with a vast network of top-tier affiliates, publishers, and coupon partners (e.g., The Shopping Friendly).
• Performance-Based Growth: We build and scale high-impact affiliate programs, focusing on performance models that align directly with your sales objectives.
• Real-time Deal Syndication & Tracking: Managing exclusive coupon feeds, promo APIs, and real-time syncing, backed by transparent affiliate reporting dashboards and robust tracking integrations (HasOffers, Trackier, Affise).

• CPL, CPS, CPI campaigns across BFSI, SaaS, iGaming, Travel, and D2C verticals
• Multi-channel flows: Email, SMS, WhatsApp, Push, IVR, Lead Forms
• Deep integrations with CRM tools like HubSpot, Zoho, Salesforce, Pipedrive
• Pre-qualified lead filtering, nurturing journeys, and call-center-ready formats

• Paid ads across Meta (Facebook/Instagram), Google Ads, YouTube, X (Twitter), LinkedIn, TikTok, Quora
• Native ad networks: Taboola, Outbrain, Revcontent, MGID
• Programmatic delivery via DV360, StackAdapt, SmartyAds
• Platform-specific creative testing (A/B & multivariate)

• Google Display, Meta Retargeting, Criteo, TikTok Pixel
• Abandoned cart automation via email + WhatsApp
• GA4, GTM, Segment, and custom pixel setup for remarketing audiences
• Cross-device user mapping and journey stitching

• SEO-optimized prelanders, review-style blogs, and soft CTA placements
• Custom landing pages and interactive content via Unbounce, Instapage, Webflow
• Tracking via Hotjar, Clarity, and scroll behavior metrics for content heatmaps

• Full-funnel attribution using tools like Voluum, RedTrack, AppsFlyer, Adjust
• Google Analytics 4, Looker Studio, and server-side tracking (S2S/Postback)
• UTM architecture and campaign tagging frameworks
• Auto optimization via Rules Engines, Zapier, and CRM triggers

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Strategy Icon

Media Buying & Programmatic

• Cross-Platform Mastery: Strategic media buys across Meta (Facebook/Instagram), Google Ads, YouTube, X (Twitter), LinkedIn, TikTok, and Quora, optimized for platform-specific nuances.
• Premium Native & Contextual Placements: Leveraging top native ad networks (Taboola, Outbrain, Revcontent, MGID) for in-content, non-disruptive reach.
• Programmatic Precision: Deploying sophisticated programmatic strategies via leading DSPs (DV360, StackAdapt, SmartyAds), ensuring hyper-targeted delivery on premium inventory.
• Dynamic Creative Optimization (DCO): Utilizing AI-driven A/B and multivariate testing for platform-specific creatives, ensuring continuous improvement and maximum ad relevance.

Content Icon

Affiliate Marketing

• Strategic Partner Management: End-to-end management of relationships with a vast network of top-tier affiliates, publishers, and coupon partners (e.g., The Shopping Friendly).
• Performance-Based Growth: We build and scale high-impact affiliate programs, focusing on performance models that align directly with your sales objectives.
• Real-time Deal Syndication & Tracking: Managing exclusive coupon feeds, promo APIs, and real-time syncing, backed by transparent affiliate reporting dashboards and robust tracking integrations (HasOffers, Trackier, Affise).

Analytics Icon

Lead Generation & User Acquisition

• CPL, CPS, CPI campaigns across BFSI, SaaS, iGaming, Travel, and D2C verticals
• Multi-channel flows: Email, SMS, WhatsApp, Push, IVR, Lead Forms
• Deep integrations with CRM tools like HubSpot, Zoho, Salesforce, Pipedrive
• Pre-qualified lead filtering, nurturing journeys, and call-center-ready formats

Community Icon

Media Buying Across Top Platforms

• Paid ads across Meta (Facebook/Instagram), Google Ads, YouTube, X (Twitter), LinkedIn, TikTok, Quora
• Native ad networks: Taboola, Outbrain, Revcontent, MGID
• Programmatic delivery via DV360, StackAdapt, SmartyAds
• Platform-specific creative testing (A/B & multivariate)
Competitor backlink benchmarking

Advertising Icon

Retargeting & Funnel Re-Engagement

• Google Display, Meta Retargeting, Criteo, TikTok Pixel
• Abandoned cart automation via email + WhatsApp
• GA4, GTM, Segment, and custom pixel setup for remarketing audiences
• Cross-device user mapping and journey stitching

Advertising Icon

Native Content & Advertorial Performance

• SEO-optimized prelanders, review-style blogs, and soft CTA placements
• Custom landing pages and interactive content via Unbounce, Instapage, Webflow
• Tracking via Hotjar, Clarity, and scroll behavior metrics for content heatmaps

Advertising Icon

Tracking, Attribution & Automation

• Full-funnel attribution using tools like Voluum, RedTrack, AppsFlyer, Adjust
• Google Analytics 4, Looker Studio, and server-side tracking (S2S/Postback)
• UTM architecture and campaign tagging frameworks
• Auto optimization via Rules Engines, Zapier, and CRM triggers

Why Choose Affrise

🚀

Strategic Media Access

Programmatic platforms tap into premium inventory across verified publishers, using real-time bidding to ensure high-visibility placements aligned with audience intent and behavior.

⚙️

Expert-Led Optimization

Campaigns are continually refined by specialists using data signals, lookalike modeling, and audience layering to maintain relevance and scale efficiently.

📈

Sustained Market Lift

Automated targeting and adaptive creatives help maintain consistent exposure, driving deeper engagement and recognition while supporting long-term conversion pathways.

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Ideal For

#1

E-commerce & D2C brands scaling paid and affiliate channels

E-commerce and D2C brands scaling paid and affiliate channels aim to maximize ROI, increase reach, and drive targeted customer acquisition.

#2

BFSI, fintech, gaming, and health brands seeking high-intent traffic

BFSI, fintech, gaming, and health brands seek high-intent traffic to boost conversions, ensure relevance, and optimize customer acquisition cost.

#3

Startups and mobile apps needing CAC-controlled installs

Startups and mobile apps need CAC-controlled installs to scale efficiently, optimize ad spend, and acquire quality users within budget limits.

#4

Agencies needing white-label campaign execution with results

Agencies need white-label campaign execution with results to scale client delivery, maintain brand consistency, and demonstrate measurable performance outcomes.

Results

Turn Clicks into Revenue

Let our performance team show you how growth meets accountability.

Book a Performance Consultation
FAQs

We're here to help

FAQs designed to provide the information you need.

What exactly is Performance Marketing, and how is it different from traditional digital marketing?
Performance Marketing focuses on paying for measurable outcomes like leads or sales, not just clicks. It's data-driven, real-time optimized, and directly tied to your ROI, ensuring transparent, scalable growth unlike traditional broad advertising.
How does Affrise Media guarantee a strong ROI on my performance marketing spend?
We guarantee ROI through real-time data analysis, AI-powered optimization, and continuous testing across all campaign elements. Our constant budget reallocation to top-performing tactics maximizes your ROAS and minimizes CAC.
Which platforms and channels do you utilize for Performance Marketing campaigns?
We use major platforms like Meta, Google Ads, YouTube, TikTok, LinkedIn, and Native Ad Networks. We also leverage advanced Programmatic DSPs (DV360, StackAdapt) for precise audience targeting and premium ad inventory.
How do you handle tracking, data integration, and attribution for complex customer journeys?
We deploy robust tracking (GA4, GTM, S2S) and integrate with your CRM for unified data. Advanced attribution platforms and cross-device mapping ensure accurate credit to every touchpoint, providing holistic insights.
My business needs highly qualified leads, not just volume. How do you ensure lead quality?
We prioritize quality through intelligent pre-qualification filters, custom forms, and multi-channel nurturing flows (Email, SMS, WhatsApp). Our focus is on generating high-intent, conversion-ready prospects tailored to your specific vertical.
What role does creative design play in performance marketing, and is it done in-house?
Creative is vital for conversion, even with perfect targeting. Our in-house team develops high-converting, platform-native creatives optimized via A/B testing and DCO. This ensures your visuals compel action and directly boost performance.
Is Performance Marketing suitable for businesses just starting out, or only for large enterprises?
Performance Marketing is effective for businesses of all sizes. Its pay-for-performance model ties investment directly to results, making it an efficient growth engine whether you're a startup needing controlled CAC or a large enterprise scaling globally.