Why Keyword Clustering Is the Future of SEO? 

In a world where everything takes place digitally, it is essential for every business owner to curate content that ranks higher or use the right SEO tactics to improve the website rankings on search engines. However, it can incur many key challenges that include not knowing what is keyword clustering or not having the right strategy that covers all users’ questions in a structured way. Thus, today it is essential to be aware of one approach, specifically keyword clustering, and how to utilise it effectively. It helps to identify keywords based on user search intent, understand what is keyword density, and organise content that answers all queries of the audience explicitly. There is a great deal to learn about how to use keyword clustering to enhance search results. So, wait no more and discover more about it if you are eager to uplift your business to the next level. 

What Is Keyword Clustering? 

Keyword clustering is an SEO technique that considers multiple keywords when curating content. Instead of creating a different page for every keyword, a group of related keywords is considered based on topic relevance and search intent. This approach helps target different keywords or rank them on a single page. It enhances topical authority and helps to curate user-focused, in-depth content. 

What Are the Different Types of Keyword Clustering? 

Now that you understand the basic definition of keyword clustering, it is time to explore its various types. In it, the keywords used are identical. 

Exact Match Clustering 

In exact match clustering, similar keywords are grouped together. Say, for example, the best skincare product for oily skin and the best skincare products for oily skin in India. However, the drawback here is that you can miss out on other similar terms that could bring valuable traffic. 

Semantic Clustering 

Semantic clustering focuses on meaning and user intent rather than exact keyword match. For example, for budget-friendly skincare products for oily skin, you can also use affordable skincare products for oily skin. This approach is particularly helpful in today’s world, as it focuses on a broader context and improves the chances of ranking high for multiple terms. 

Search Intent Clustering 

Search intent clustering categorises keywords based on their search intent. It includes transactional, navigational, informational, or commercial. For example, “how to prevent acne in oily skin” is informational. On the other hand, buying sunscreen for oily skin online is a transactional process. Thereby, by grouping, you can meet the reader’s intent directly. Additionally, it is one of the practical ways, as search engines rank content based on how well it satisfies search intent. 

SERP Based Clustering 

SERP-based clustering is when you group keywords based on the search engine results page. For example, if you see a search engine ranking a similar page with two different keywords, such as best sunscreen for oily skin and top sunscreen for oily skin. It shows that these two can be used interchangeably. 

Now that you are familiar with what is keyword clustering and its types, it is now time to explore how it works or its step-by-step procedure. 

How Does Keyword Clustering Work? Its Step-by-Step Process

Do you want to know how to use keyword clustering or what its step-by-step process is? If so, proceed with the following steps. 

Gather a List of Keywords 

Gather a list of keywords using various tools, such as Keyword Planner, SEMrush, and Ahrefs. Identify your target audience and understand their intent when searching for information or your product. 

Identify Keywords and Variations 

Once you have identified the keywords using the tool, it is time to find another set of keywords, such as long-tail, query-based, or those that resonate with the main topic. These help to improve traffic and provide a deep understanding of the topic that the user has been searching for. 

Understand User Goals 

Once you have identified a set of keywords, it is now time to identify the one that shares a similar meaning or intent so that you can group them accordingly. A user’s end goal will be either navigational (searching for a particular website), transactional (making a purchase), or informational (learning about or understanding a topic). 

Group Keywords Into Clusters 

Once you identify the intent and a particular set of keywords, it is time to group those keywords into clusters. You can either group by using different SEO tools or manually organise them if many of them show the same search results. 

Develop a Content Strategy 

When you group keywords and know which will provide the best results, it is time to develop or curate a content strategy. It includes identifying the pillar and subtopics to cover. It also covers identifying content gaps and delivering content that provides actual value to users. 

Creating and Optimising the Content 

Lastly, the final step is to create content centred on the central topic, keeping in mind the effective use of relevant keywords. Additionally, it involves optimising the content by naturally integrating keywords, using variations, and internal linking to boost traffic and improve rankings. 

While these steps demonstrate the use of keyword clustering, adhering to best practices can further enhance results. So, do not wait any longer and proceed to the next section to learn about the best practices. 

What Are the Best Practices You Should Follow for Keyword Clustering? 

Want to know what the best practices are you should follow for keyword clustering? If yes, do not miss out on the following pointers. 

Start with Thorough Research 

Start with thorough research and collect keywords from different tools such as Google Keyword Planner, Ahrefs, and SEMrush. Also, do not pay attention towards picking keywords with only high volume. Instead, it should be a mix of everything from question-based queries to long-tail keywords. 

Know the Search Intent 

Knowing the search intent is equally essential. It can be navigational, transactional, or simply informational. Thus, you have to bifurcate accordingly, based on the intent. Using the wrong keywords does not fulfil the entire purpose. 

Limit the Cluster Size 

Limiting cluster size is equally important. It should contain 3-10 keywords. Using more keywords could mean shifting the focus and unknowingly using fewer keywords. Therefore, keep the cluster tight to create precise and high-quality pages. 

Create Content Around a Cluster, Not a Single Keyword 

Creating content around a single keyword is a common approach. Thus, you must break through that barrier and curate content around the cluster, rather than focusing on a single keyword. For example, if the blog focuses on the “best skincare products for oily skin,” it is not necessary to discuss only that keyword. Instead, include variations like ‘affordable skin care products for oily skin’ to diversify and boost traffic

Wrapping Up 

Today, to rank well on the search engine, blindly following SEO tactics and practices does not work alone. It requires a comprehensive strategy that strikes a balance between SEO and users’ intent. Content that delivers value, understands pain points, emotions and actually provides the answer a user has been searching for. Thus, this blog clarifies how keyword clustering is the future of SEO and plays a crucial role in ranking, connecting, engaging, and, most importantly, converting. So, wait no more to use this approach for your business. Also, beyond SEO, if your business needs any other help on what is email marketing, do not look further than Affrise Media. We are a 360-degree marketing agency and help in every area to grow your business. 

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